The "Momentum" Pipeline: A Real-Time Behavioural Intelligence Architecture for Hyper-Personalization and 2.5× Conversion Uplift in Digital Commerce

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Published: 2023-09-20
DOI: https://doi.org/10.15662/bwt1d915
Keywords:
Digital, Momentum Pipelines, Personalization, Behavioural Intelligence, Conversion

Main Article Content

Suresh Chaganti
Architect Data & ML OPS

Abstract

In this qualitative paper, the author discusses the contribution of the Momentum real-time pipe to the effective customer interaction, the speed with which operations run, and the accuracy of the decisions made in the digital platform. The research reaches the conclusion that real-time event ingestion, state computation, and low-latency inference can be used to assist in improving user journeys. It was found that teams responded more quickly and personalized as well as operated smootherly following use of the pipeline. The outcomes also show that real-time decision routing aids in the minimization of delays and enhances the quality of services. The research indicates that Momentum promotes related customer experiences through integrating information, models, and system responses in a continuous loop

Article Details

Issue

Vol. 6 No. 5 (2023): International Journal of Research Publications in Engineering, Technology and Management

Section

Articles

How to Cite

The "Momentum" Pipeline: A Real-Time Behavioural Intelligence Architecture for Hyper-Personalization and 2.5× Conversion Uplift in Digital Commerce. (2023). International Journal of Research Publications in Engineering, Technology and Management (IJRPETM), 6(5), 9788-9790. https://doi.org/10.15662/bwt1d915

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