From Attribution to Action: Causal Incrementality and Bandit-Based Optimization for Omnichannel Customer Acquisition in Retail Media Networks. International Journal of Research Publications in Engineering, Technology and Management (IJRPETM), [S. l.], v. 8, n. 6, p. 13171–13181, 2025. DOI: 10.15662/IJRPETM.2025.0806021. Disponível em: https://www.ijrpetm.com/index.php/IJRPETM/article/view/310. Acesso em: 1 apr. 2026.