The Personalization–Privacy Paradox: A Conceptual Framework for Ethical AI-Driven Consumer Analytics. International Journal of Research Publications in Engineering, Technology and Management (IJRPETM), [S. l.], v. 8, n. 5, p. 12972–12984, 2025. DOI: 10.15662/IJRPETM.2025.0805035. Disponível em: https://www.ijrpetm.com/index.php/IJRPETM/article/view/629. Acesso em: 12 sep. 2026.