The "Momentum" Pipeline: A Real-Time Behavioural Intelligence Architecture for Hyper-Personalization and 2.5× Conversion Uplift in Digital Commerce. International Journal of Research Publications in Engineering, Technology and Management (IJRPETM), [S. l.], v. 6, n. 5, p. 9788–9790, 2023. DOI: 10.15662/bwt1d915. Disponível em: https://www.ijrpetm.com/index.php/IJRPETM/article/view/563. Acesso em: 30 jul. 2026.