The "Momentum" Pipeline: A Real-Time Behavioural Intelligence Architecture for Hyper-Personalization and 2.5× Conversion Uplift in Digital Commerce. IJRPETM [Internet]. 2023 Sep. 20 [cited 2026 Jul. 30];6(5):9788-90. Available from: https://www.ijrpetm.com/index.php/IJRPETM/article/view/563